Content vs. Distribution

I have never read so much different articles in my life before. Articles from newspapers, magazines, blogs, forums, groups and whatever. It is amazing. Never had such a huge data consumption before, never been informed and uptodate like this. The internet is the perfect platform for getting content right at the moment when I need it. Years ago the public library was my source of truth. And for sure – I liked this quiet environment with this aristocratic touch of education. But what I liked more, was to discuss and share the information. It was the starting point of standing behind a topic, to defend it and to increase the wider, holistic view on someting. To win or lose but mostly to enjoy the benifit of debating about it. Because content is one thing – but the individual view on it makes it alive and interesting. It is about your identity.

I enjoy persons with a strong attitude having an opinion on something. No matter if it is mine or not. Today I can get my desired content on many ways. Mainly pro-actively adjusting my google news (rss-feeds before), newsletter subscriptions or timeline. But what really is enriching the source of content is yours. The one I was not aware of and I would never have found it – unless you shared it with me. The real winning situation about spreading information and content is to share it. Which you do, I am sure. But – the question is, how do you see yourself with the content you share? What is the story behind the story? Why did you share exactly this article? Because you work in marketing and you are interested in that specific topic? Fine. You work in IT, you support an NGO or a political party? Perfect. I really admire that you gave me a view on it. Or at least you shared the content. But what you have missed and an increasing number of people is missing as well is – what is your view on it? How do you think about this content? Something what comes up into your mind which is especially important about this article? Something you agree or disagree on? Or most important – have you even read it?

Are you giving content, real content, or are you just a distributor? When you want to work on and design your digital identity, you really should have one. It is not only about just sharing something which I am grateful about, it as about telling me – the world, what is your view on it. This is what I describe as real content. So next time, please do me a favour and tell me in the comment field, why the content you shared was important to you and let me know your thoughts on it. This is how content works. Don´t be just a distributor – be a content creator.


streaming is like fastfood

Recently some incidents occurred that made be re-think my way of consuming music. Mostly the kind of music to go. Raised up in the analog age where a walkman was a walkman and not simply a branding for mobile devices proving some music features like playlists or boom bass. (Pretty ridicolous when you know a sound of a ghetto blaster). One of these incidents was the announcement by Tim Cook to stop development and production of the iPod classic due to lack of spare parts. This suddenly drove me to use my beloved 30GB 2nd generation device more than usual and I sometimes noticed myself touching it in a tender way. Since this announcement I do take care for this dying species knowing that soon there will be no possibility to get it repaired if something should happen. But what should happen apart from an water incident by too much rain or just by gravity?

This tiny fellow with some 3K songs I carry along with me while commuting to work works propperly and is not showing any sign of weakness. It is great because of its simplicity. It is literally classic. The very, very most important thing which makes this device a classic device is the lack of internet connectivity. This is really the point. Honestly – I have not been aware of it or haven´t even thought about it since I recently read a quote from Haruki Marakumi. In his book “What I talk about when I talk about running” he talked about what kind of device he uses while running cause he enjoys listening to music. He prefers using a MD player instead of using a mp3 player. His reason for this is that he thinks that music and pc do not fit together. They should be seperated. This was the second incident cause it made me think and I agree 100% even if I do not adapt this totally because I still use my iPod classic. To me it is more about listening to music and being at the same time connected to the internet is not the right thing. It disturbs the real interaction with the songs having in your ear. You lose your focus on what you listen because you divide your attraction.

To be frank. For two years I was a heavy user of spotify with a premium account. I absolutey loved this app running on my smartphone and tablet. Specifically I loved the possibility finding and listening to old records which I do only own on vinyl like e.g. Foreigners “Head Games”. I did not use the playlists cause I prefer to choose my own kind of music but the variety of music is amazing. Commuting by train, cycling to work or walking the dogs – I took my phone, started the app and began searching and searching. I started a song, listenened to it for 2 minutes, skipped to a next one and had already the next artist in mind. But I did not listened to one single, complete album like I did in the past. More and more I felt lost cause I did not really know what I wanted to listen next. The choice is too overwhelming and causes a overstimulation. Additonally while being online by nature I answered emails or responded on social network interaction. I was not with the artist.

Don´t get me wrong and I know it sounds oldschool (a consequence of my age for sure) – I do understand and appreciate all the advantages of streaming music. Mostly you have a big choice, flexibility and you save much money (even not so good for the artist cause they do suffer because of this low price policy) but – because I really do like to listen to an album, I prefer listen to it without anz kind of distraction. So I went back to my iPod classic. No Wi-Fi, no bluetooth, no 4 G or any other thing. Just pure music. Now when I bought an album (I never used file sharing cause the quality is disgusting) it feels a bit like in the old times when I e.g. listened to the Back in Black album the very first time after Bon Scotts death. It was like heaven and I did not skip any song. I worked myself through from “Hells Bells” to “Rockn Roll ain´t no Pollution” This is how listening to music should be. I do it less now – but with more intensity and joy. Streaming music is like having fast food. I prefer a propper dinner and a nice glass of wine.



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